When Sony TV, India lanuched their new channel Sonty LIV, they contacted Maya Studios for the UX desgin problem. The pain point we had to solve were as follows:
- Sonay had an existing IP called Video Chaska, which hosted all their content (15k+ hours of video), how to help user discover more content
- How to transitions smoothly from Video Chsaka to Sony LIV without major disruptions?
- Desing for connectede experience across web, mobile and tablets.
We designed the site in a way that would cause minimum disruption to the experience of existing users, prepared a content strategy for the marketing team on how can they prepare users for the transition. And lastly, designed several upsell widgets/CTAs for content discovery.
Original SonyLiv site before the Re-design