From Video Chaska to Sony Liv - Story of a website re-design

When Sony TV, India lanuched their new channel Sonty LIV, they contacted Maya Studios for the UX desgin problem. The pain point we had to solve were as follows:

  • Sonay had an existing IP called Video Chaska, which hosted all their content (15k+ hours of video), how to help user discover more content
  • How to transitions smoothly from Video Chsaka to Sony LIV without major disruptions?
  • Desing for connectede experience across web, mobile and tablets. 

We designed the site in a way that would cause minimum disruption to the experience of existing users, prepared a content strategy for the marketing team on how can they prepare users for the transition. And lastly, designed several upsell widgets/CTAs for content discovery.

 

Original SonyLiv site before the Re-design

 

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Tags:
UX
ui
ia