Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering.
Due to the fierce competition for web traffic that has emerged over the last decade, website owners have begun investing considerable time into perfecting the design and usability of their online presence, ensuring that customers are provided a unique, engaging and rewarding experience right from the moment they arrive on a landing page. Although web developers have adopted several different approaches when it comes to luring potential audiences, one significant question remains on the mind of all aspiring business owners: “How do I maximize the usability of my web presence?”