From Video Chaska to Sony Liv – Story of a website re-design

by Vikram

When Sony TV, India lanuched their new channel Sonty LIV, they contacted Maya Studios for the UX desgin problem. The pain point we had to solve were as follows:

  • Sonay had an existing IP called Video Chaska, which hosted all their content (15k+ hours of video), how to help user discover more content
  • How to transitions smoothly from Video Chsaka to Sony LIV without major disruptions?
  • Desing for connectede experience across web, mobile and tablets. 

We designed the site in a way that would cause minimum disruption to the experience of existing users, prepared a content strategy for the marketing team on how can they prepare users for the transition. And lastly, designed several upsell widgets/CTAs for content discovery.

Original SonyLiv site before the Re-design

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