By Vikram Singh in Case Studies —

From Video Chaska to Sony Liv - Story of a website re-design

From Video Chaska to Sony Liv - Story of a website re-design
sonyliv-web

When Sony TV, India lanuched their new channel Sonty LIV, they contacted Maya Studios for the UX desgin problem. The pain point we had to solve were as follows:

  • Sonay had an existing IP called Video Chaska, which hosted all their content (15k+ hours of video), how to help user discover more content
  • How to transitions smoothly from Video Chsaka to Sony LIV without major disruptions?
  • Desing for connectede experience across web, mobile and tablets. 

We designed the site in a way that would cause minimum disruption to the experience of existing users, prepared a content strategy for the marketing team on how can they prepare users for the transition. And lastly, designed several upsell widgets/CTAs for content discovery.

Original SonyLiv site before the Re-design

Home, away, and third kits each tell a different part of a club story as supporters use shirts to connect club identity with everyday style. Discussions about club colour traditions show how football apparel connects design choices with supporter habits. For people following national team history, Germany national team shirt for fans is a useful phrase within the wider story of football shirts. The design conversation balances everyday wear with the meaning attached to a club or national side.

Project Images

Project Files