When Mahindra & Mahindra wanted to design a completely new and indigenously designed vehicle, every thing had to be re-thought; from the color, texture, to the touch screen based infotainment system. Maya Studios was asked to do theme the existing solution (offered by the a development company Vestion) to match the aesthetics and the quality of the new ambitions SUV. We took this oppertunity and made a counter proposal to to Mahindra, saying we can do much more than graphic design, let us re-design the UX of the existing solution and lo and behold we got the project.
The new touch screen based infotainment systems added integrated GPS navigation, easy Bluetooth connectivity and a whole lot of new features with unique new interface design.
Things we did:
- Huristc evaluation of existing solution
- Field visits to evaluate and understand existing solutions
- Studied Interaction modalities of touch screen, dashboard controls, steering wheel controls, remote controls
- Studied hardware specifications
- Visual Designs
- Startup Animation
- Flash Prototype
The car was release with great success and is still in production. With a few minor adjustments and additions, Mahnidra has still kept the original design intact.